{"id":20397,"date":"2025-08-18T11:57:35","date_gmt":"2025-08-18T11:57:35","guid":{"rendered":"https:\/\/saga.rs\/csr\/"},"modified":"2025-09-30T12:36:27","modified_gmt":"2025-09-30T12:36:27","slug":"csr","status":"publish","type":"page","link":"https:\/\/saga.rs\/en\/csr\/","title":{"rendered":"CSR"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1755518226000{margin-top: -50px !important;padding-top: 0px !important;}&#8221; tablet_margin_top=&#8221;-30&#8243; mobile_margin_top=&#8221;0&#8243;][vc_column]<style>.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs {justify-content: center; text-align: center;}.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs ul {justify-content: center; text-align: center;}.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs ul li {color: #2A55A2;}.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs ul li a {color: #2A55A2;}.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs ul li a:hover {color: #56ADE4;}.thegem-te-post-breadcrumbs.thegem-custom-69f23ad450a623263 .post-breadcrumbs ul li:last-child {color: #2A55A2;}<\/style><div class=\"thegem-te-post-breadcrumbs custom-breadcrumb thegem-custom-69f23ad450a623263\"> <div class=\"post-breadcrumbs\"><ul><li><a href=\"https:\/\/saga.rs\/en\/\">Home<\/a><\/li><\/ul><!-- .breadcrumbs --><\/div> <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad451767 {margin-top: 80px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad451767 {margin-top: 20px !important;}}<\/style><div id=\"thegem-divider-69f23ad451767\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;7579&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad451822 {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad451822 {margin-top: 20px !important;}}<\/style><div id=\"thegem-divider-69f23ad451822\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-heading thegem-custom-69f23ad451bbd4267\" ><h2 id=\"thegem-heading-69f23ad451abe\" class=\"thegem-heading title-h2 vc_custom_1755518509665\" style=\"text-align: left;\" ><span>Responsible for the Future<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69f23ad451abe {margin: 0;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad451abe.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad451abe a:hover, #thegem-heading-69f23ad451abe a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad451bbd4267{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451bbd4267{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad451bbd4267{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451bbd4267{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451bbd4267{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad451caf {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad451caf {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad451caf\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]Profitability is the goal pursued by all successful companies.<\/p>\n<p>For responsible organizations that see themselves as part of the wider community in the long run, it is not the only goal. That is why we strive to make a positive impact on society through a range of socially responsible activities. In this way, we create better living and working conditions for all stakeholders. When we aim for something greater and look beyond the limits of profit, we not only change the present but also the future of the environment in which we operate and achieve our results.<\/p>\n<p>Responsible business practices have always been the foundation of Saga\u2019s corporate values. It is a priority that we believe is essential for creating true value.<br \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad451d3e {margin-top: 60px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad451d3e {display: none;}}<\/style><div id=\"thegem-divider-69f23ad451d3e\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; css=&#8221;&#8221; accent_color=&#8221;#2A55A2&#8243;]<div class=\"thegem-te-heading thegem-custom-69f23ad451fcb7484\" ><h3 id=\"thegem-heading-69f23ad451f62\" class=\"thegem-heading title-h3 vc_custom_1755518891577\" style=\"text-align: center;\" ><span class=\"colored\" style=\"color: #56ADE4;\">Some of the Activities<\/span><\/h3><style type=\"text\/css\">#thegem-heading-69f23ad451f62 {margin: 0;}#thegem-heading-69f23ad451f62 {margin-left: auto; margin-right: auto;}#thegem-heading-69f23ad451f62 > * {justify-content: center;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad451f62.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad451f62 a:hover, #thegem-heading-69f23ad451f62 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad451fcb7484{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451fcb7484{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad451fcb7484{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451fcb7484{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad451fcb7484{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad45209a {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad45209a {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad45209a\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1755519369211{background-image: url(https:\/\/saga.rs\/wp-content\/uploads\/2025\/08\/csr-aktivnosti.jpg?id=7590) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad45211a {margin-top: 490px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad45211a {margin-top: 300px !important;}}<\/style><div id=\"thegem-divider-69f23ad45211a\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750335338033{padding-right: 80px !important;padding-left: 80px !important;}&#8221; mobile_padding_left=&#8221;20&#8243; mobile_padding_right=&#8221;20&#8243;]<div class=\"thegem-te-heading thegem-custom-69f23ad4523681437\" ><h2 id=\"thegem-heading-69f23ad4522fb\" class=\"thegem-heading title-h2 vc_custom_1755519451564\" style=\"text-align: left;\" ><span>Children\u2019s Online Safety<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69f23ad4522fb {margin: 0;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad4522fb.thegem-heading {padding-top: 10px !important;}}@media screen and (max-width: 767px) {#thegem-heading-69f23ad4522fb.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad4522fb a:hover, #thegem-heading-69f23ad4522fb a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4523681437{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad452433 {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad452433 {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad452433\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221;]We joined the initiative of the Digital Community, which, in cooperation with the Ministry of Information and Telecommunications of the Republic of Serbia, launched the development of a practical guide for parents \u2014 \u201cTips for Protecting Children Online.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1755520533403{margin-top: -20px !important;}&#8221; el_class=&#8221;reverse-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750335338033{padding-right: 80px !important;padding-left: 80px !important;}&#8221; mobile_padding_left=&#8221;20&#8243; mobile_padding_right=&#8221;20&#8243;]<div class=\"thegem-te-heading thegem-custom-69f23ad452650477\" ><h2 id=\"thegem-heading-69f23ad452601\" class=\"thegem-heading title-h2 vc_custom_1755519521519\" style=\"text-align: left;\" ><span>Covid-19 ChatBot<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69f23ad452601 {margin: 0;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad452601.thegem-heading {padding-top: 10px !important;}}@media screen and (max-width: 767px) {#thegem-heading-69f23ad452601.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad452601 a:hover, #thegem-heading-69f23ad452601 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad452650477{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452650477{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad452650477{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452650477{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452650477{padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452650477{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad4526f4 {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad4526f4 {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad4526f4\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221;]Saga donated to the Government of the Republic of Serbia a virtual assistant that provides all necessary information related to the COVID-19 epidemic in Serbia. It was created in a very short time by our Intellectual Property Solutions team, in cooperation with Rakuten Viber CEE and the Belgrade Business and Arts Academy of Applied Studies.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; background_position_desktop=&#8221;left center&#8221; css=&#8221;.vc_custom_1755519742185{background-image: url(https:\/\/saga.rs\/wp-content\/uploads\/2025\/08\/saga-covid-19-csr.jpg?id=7601) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad452767 {margin-top: 490px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad452767 {margin-top: 300px !important;}}<\/style><div id=\"thegem-divider-69f23ad452767\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1755519582874{margin-top: -20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1755520690048{background-image: url(https:\/\/saga.rs\/wp-content\/uploads\/2025\/08\/e-pijaca.jpg?id=7605) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad4527c0 {margin-top: 490px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad4527c0 {margin-top: 300px !important;}}<\/style><div id=\"thegem-divider-69f23ad4527c0\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750335338033{padding-right: 80px !important;padding-left: 80px !important;}&#8221; mobile_padding_left=&#8221;20&#8243; mobile_padding_right=&#8221;20&#8243;]<div class=\"thegem-te-heading thegem-custom-69f23ad4529b66164\" ><h2 id=\"thegem-heading-69f23ad45295c\" class=\"thegem-heading title-h2 vc_custom_1755519863420\" style=\"text-align: left;\" ><span>Serbia eMarketplace <\/span><\/h2><style type=\"text\/css\">#thegem-heading-69f23ad45295c {margin: 0;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad45295c.thegem-heading {padding-top: 10px !important;}}@media screen and (max-width: 767px) {#thegem-heading-69f23ad45295c.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad45295c a:hover, #thegem-heading-69f23ad45295c a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad4529b66164{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad452a59 {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad452a59 {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad452a59\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221;]Developed in just a few days during the first pandemic lockdown for the Ministry of Agriculture to support a vulnerable part of the economy. This portal was primarily created to help producers who stored their goods in facilities that had suspended operations (markets, restaurants, caf\u00e9s, smaller marketplaces) due to government decisions, so they could find a way to connect and communicate with other distributors as well as with citizens.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1755520727300{margin-top: -20px !important;}&#8221; el_class=&#8221;reverse-col-on-mobile&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750335338033{padding-right: 80px !important;padding-left: 80px !important;}&#8221; mobile_padding_left=&#8221;20&#8243; mobile_padding_right=&#8221;20&#8243;]<div class=\"thegem-te-heading thegem-custom-69f23ad452c4f8533\" ><h2 id=\"thegem-heading-69f23ad452bfe\" class=\"thegem-heading title-h2 vc_custom_1755519972254\" style=\"text-align: left;\" ><span>Student ChatBot<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69f23ad452bfe {margin: 0;}@media screen and (max-width: 767px) {#thegem-heading-69f23ad452bfe.thegem-heading {padding-top: 10px !important;}}@media screen and (max-width: 767px) {#thegem-heading-69f23ad452bfe.thegem-heading {padding-bottom: 20px !important;}}#thegem-heading-69f23ad452bfe a:hover, #thegem-heading-69f23ad452bfe a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{display: block!important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-te-heading.thegem-custom-69f23ad452c4f8533{padding-bottom: 20px !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f23ad452cfe {margin-top: 50px !important;}@media screen and (max-width: 767px) {#thegem-divider-69f23ad452cfe {margin-top: -20px !important;}}<\/style><div id=\"thegem-divider-69f23ad452cfe\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css=&#8221;&#8221;]We supported our partner, the Belgrade Business and Arts Academy of Applied Studies, in becoming more accessible to its students by creating a virtual assistant for student support. The ADA (Academic Digital Assistant) project is the first educational project of its kind in the Balkans, providing improved communication, time savings, and faster, more efficient service delivery. 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