{"id":19226,"date":"2017-08-28T11:54:54","date_gmt":"2017-08-28T11:54:54","guid":{"rendered":"https:\/\/saga.rs\/the-all-seeing-eye-360-degrees-customer-view\/"},"modified":"2025-09-25T13:27:34","modified_gmt":"2025-09-25T13:27:34","slug":"the-all-seeing-eye-360-degrees-customer-view","status":"publish","type":"post","link":"https:\/\/saga.rs\/en\/blog-en\/the-all-seeing-eye-360-degrees-customer-view\/","title":{"rendered":"The All-Seeing Eye – 360 Degrees Customer View"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”10px”][vc_single_image image=”8439″ img_size=”full” alignment=”center” css=””][vc_column_text]<\/p>\n

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The concept that provides a comprehensive analysis and individual approach to customers is called the 360 \u200b\u200b\u00b0 Customer View.<\/strong><\/p>\n

When you are in the position of the consumer, you are certainly cluttered with all kinds of different offers through as many communication channels you use. No matter which category of products or services you desire, the range of possible options is more than abundant. Often there are no particular differences between the offers so decision you need to take can be based merely on a well-designed presentation.<\/p>\n

When you are in the position of the companies trying to sell products or services this sea of \u200b\u200bvarious offers makes your fight for new or retention of existing customers very difficult.<\/p>\n

As a company which has a wide range of products and services to offer, your main task is to acquire and retain clients. In order to reach them in today\u2019s competition it\u2019s more than necessary to access them in a way they can relate to. To do this effectively, you need a good tool \u2013 the one that should enable you to collect different customers\u2019 information and then to process them so as to provide a good basis for creating personalized campaigns.<\/p>\n

The concept that provides a comprehensive analysis and individual approach to customers is called\u00a0the 360 \u200b\u200b\u00b0 Customer View<\/em><\/strong>.<\/p>\n<\/div>\n

<\/div>\n

[\/vc_column_text][vc_single_image image=”8441″ img_size=”full” alignment=”center” css=””][vc_column_text]In addition to\u00a0CRM<\/u><\/strong>\u00a0software packages, which represent the basic tool for managing customer relationships, companies that are implementing the 360 \u200b\u200b\u00b0 Customer View concept are increasingly using social network monitoring tools and\u00a0predictive\u00a0<\/strong>analytics tools. It is necessary to integrate these tools to make the data accurate, current and avoid excessive duplication.<\/p>\n

Information exchanged over the Internet, and above all through social networks, allows one to get a very detailed insight into clients\u2019 behavior. With the help of predictive analytics, personalized marketing strategies and campaigns can be defined to suit the specificities of potential and existing customers.<\/p>\n

Predictive analytics and\u00a0learning processes<\/strong>\u00a0(machine learning) allow you to create the\u00a0next best offer<\/em>\u00a0and the\u00a0next best action<\/em>. By using complex mathematical and statistical methods for all events and user interactions, the probability of outcomes of future activities can be calculated. The system detects the pattern and gives a recommendation on how to form a relationship with a specific client or clients\u2019 segment. When particular buyer positively responds to an offer, that same offer can be quickly and easily advertized on other similar clients. With every acceptance or rejection, the system learns and then updates and adjusts the algorithm.<\/p>\n

Client segmentation is essentially the best practice in managing customer relationships. The 360 \u200b\u200b\u00b0 Customer View concept starts from assigning clients to a distinct segment and then it is allocating appropriate resources depending on how much the customer and the segment contributes to the profitability of the company. Business processes within the company can thus be arranged so that, for example, clients with low profitability, or even with negative profitability, are redirected to\u00a0self-service<\/em>. This approach gives an alternative and enables company to keep these clients by reducing the cost of providing services as opposed to just dropping them.<\/p>\n

The 360 \u200b\u200b\u00b0 Customer View concept is actually a comprehensive user profile record which includes collection of several sets (segments) of customer\u2019s data gathered to understand what\u2019s important for each client. The first, common set of data which is usually used for defining marketing campaigns, are\u00a0demographic data<\/strong>. Today, this is no longer enough.<\/p>\n

Companies are aware their core systems and social networks offer much more data that can enrich user profiles. The data on financial transactions, sales, frequency of purchases and costs are the next set to be included in the analysis. After these, data about complaints collected from the databases of the call centers can be added. This way, communication with each client can be profiled in details.<\/p>\n

In addition to transactional data, there are additional interesting data about the client which can anticipate to the large extent his\/hers future activities and interests. Data on education, occupation, number of household members and total income can expand the field for campaigns on family members or members of groups he\/she belongs to, thus opening up the possibility for defining more precise campaigns towards clients.<\/p>\n

The data collected from the Internet tells more about what he\/she likes, wants and is interested in. There is no doubt that these data can show more about clients from financial and other historical data. In addition to being the most useful they are also the most challenging for usage because behavioral trends change rapidly. They need to be constantly monitored so that campaigns and sales activities are well-adapted and current. Such updated profile records improve the customers\u2019 segmentation and contribute to strengthen loyalty.<\/p>\n

When a combination of demographic, transaction, client specific and social data is included in the client segmentation, companies can significantly improve their business through improving relationships with the most valuable customers. They also get flexibility in aligning messages, products and services with clients\u2019 interests. They better understand the expectations and preferences of clients.<\/p>\n

The impression is that this \u201cBig Brother\u201d, who sees everything, is not that bad at all. Wouldn\u2019t you agree? All information it founded about your passions \u2013 shopping, will help you make the decision every time you sweep your card because you will buy exactly what suits your character.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The concept that provides a comprehensive analysis and individual approach to customers is called the 360 \u200b\u200b\u00b0 Customer View.<\/p>\n","protected":false},"author":3,"featured_media":19228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-19226","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-en"],"yoast_head":"\nThe All-Seeing Eye - 360 Degrees Customer View - Saga<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saga.rs\/en\/blog-en\/the-all-seeing-eye-360-degrees-customer-view\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The All-Seeing Eye - 360 Degrees Customer View - Saga\" \/>\n<meta property=\"og:description\" content=\"The concept that provides a comprehensive analysis and individual approach to customers is called the 360 \u200b\u200b\u00b0 Customer View.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saga.rs\/en\/blog-en\/the-all-seeing-eye-360-degrees-customer-view\/\" \/>\n<meta property=\"og:site_name\" content=\"Saga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sagabgd\/?locale=sr_RS\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-28T11:54:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T13:27:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saga.rs\/wp-content\/uploads\/2025\/09\/Oko-koje-vidi-sve-360-stepeni-pogled-na-klijent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/saga.rs\\\/#\\\/schema\\\/person\\\/507df87840a659428c02cace53b5101d\"},\"headline\":\"The All-Seeing Eye – 360 Degrees Customer View\",\"datePublished\":\"2017-08-28T11:54:54+00:00\",\"dateModified\":\"2025-09-25T13:27:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/\"},\"wordCount\":939,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saga.rs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saga.rs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Oko-koje-vidi-sve-360-stepeni-pogled-na-klijent.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/\",\"url\":\"https:\\\/\\\/saga.rs\\\/en\\\/blog-en\\\/the-all-seeing-eye-360-degrees-customer-view\\\/\",\"name\":\"The All-Seeing Eye - 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