Companies are now forced to change their strategies in order to keep up the with the consumer evolution
Everyone is talking about Industry 4.0, but no one is considering that a consumer has changed and continues to change constantly. Therefore, it is necessary to change the industry looking at a revolution led by the Customer 4.0.
A large part of our daily contacts and activities with people are actually relations in which someone is a buyer and someone is a seller. It is therefore, very important to have in mind that the consumer evolution that is actually happening, is caused by advances in technology, and is constantly changing description of the role service providers and suppliers of the product have.