Last updated: June 2026.
Introduction
This Cookie Policy explains how Saga d.o.o. Belgrade (“we”, “our” or “us”) uses cookies and similar tracking technologies on this website. By continuing to use our website, you accept the use of cookies in accordance with this policy.
Cookies are small text files stored on your device that help websites function properly, improve user experience, analyse traffic, and support marketing and sales activities.
Types of Cookies We Use
1. Necessary Cookies
These cookies are essential for the proper functioning of the website and cannot be disabled in our systems. They are always active and do not require your consent. They are used for:
• Basic website functionality
• Security and session management
• Technical website performance
• User authentication and maintaining login sessions
These cookies do not store your personal data.
2. Functional Cookies
Functional cookies enable the website to remember your preferences and settings in order to provide you with a more personalised experience. Our website uses functional cookies for:
• Remembering your content display preferences (e.g. language, region)
• Remembering that you have downloaded certain material (e.g. a brochure) so we do not repeatedly prompt you with the same call to action
• Supporting the brochure download form and recording consent for follow-up communication
• Personalising content based on your behaviour on the site
Functional cookies are activated based on your consent.
3. Analytics Cookies
We use analytics technologies to monitor website performance. Active services include:
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager (GTM)
Analytics Cookie Table
The following table shows the active analytics cookies on our website:
| Naziv kolačića | Izvor | Svrha | Trajanje |
|---|---|---|---|
| _ga | Google Analytics | Unique visitor identification for traffic analysis | 2 years |
| _ga_* | Google Analytics 4 | Session identification in GA4 | 2 years |
| _gid | Google Analytics | User differentiation | 24 hours |
| _gat | Google Analytics | Request rate limiting | 1 minute |
| _gcl_au | Measuring conversions from Google campaigns | 90 days |
Analytics cookies are activated exclusively with your consent.
Analytics cookies are activated exclusively with your consent.
4. Marketing Cookies
Our website uses active marketing tracking technologies. Active services include:
• Meta Pixel (Facebook and Instagram) — conversion tracking, audience creation, and remarketing
• LinkedIn Insight Tag — tracking visits from LinkedIn campaigns, measuring conversions, and remarketing
Marketing Cookie Table
The following table shows the active marketing cookies on our website:
| Naziv kolačića | Izvor | Svrha | Trajanje |
|---|---|---|---|
| _fbp | Meta Pixel | User identification for remarketing on Facebook/Instagram | 90 dana |
| _fbc | Meta Pixel | Tracking clicks from Facebook ads | 90 dana |
| li_fat_id | LinkedIn Insight Tag | User identification for LinkedIn remarketing and conversion tracking | 30 dana |
| UserMatchHistory | LinkedIn ID synchronization for ad targeting | 30 dana | |
| bcookie | Browser ID cookie for visit tracking | 1 godina |
Marketing cookies are activated exclusively with your consent.
5. Social Networks and Third-Party Tracking
Our website uses active social network tracking technologies. Meta Pixel and LinkedIn Insight Tag collect data in accordance with the respective privacy policies of the Meta and LinkedIn platforms. We recommend that you review the privacy policies of these platforms:
• Meta: www.facebook.com/privacy/policy
• LinkedIn: www.linkedin.com/legal/privacy-policy
Email Pixel Tags (Web Beacons)
Our marketing emails may contain a unique pixel (web beacon) that tells us whether an email has been opened and whether any links within the email have been clicked. We use this information solely to measure the effectiveness of our email campaigns. If you do not want the pixel to load, you can set your email client to receive messages in plain text format instead of HTML.
Brochure Download and Marketing Communication
When you complete the brochure download form on our website, we ask for your email address and company name. By checking the consent box, you confirm that you agree to be contacted by Saga d.o.o. Belgrade in the future for marketing and business purposes, which may include:
• Sending relevant materials, news, and offers in the field of cyber security
• Being contacted by our sales team to provide information about our services
• Invitations to webinars, events, or free consultations
Your consent is voluntary and may be withdrawn at any time. Functional and marketing cookies are used to record your download and to display relevant advertisements on platforms such as LinkedIn and Meta.
Managing Cookies
Users can manage cookie settings through the cookie banner displayed on their first visit to the website, as well as through browser settings. Consent categories:
• Necessary cookies (always active — no consent required)
• Functional cookies (based on consent)
• Analytics cookies (based on consent)
• Marketing cookies (based on consent)
Disabling certain cookies may affect the functioning of certain parts of the website.
Third-Party Services
This website uses third-party services that independently collect and process information according to their own privacy policies, including:
• Google — analytics.google.com/policies/privacy
• Meta — www.facebook.com/privacy/policy
• LinkedIn — www.linkedin.com/legal/privacy-policy
Updates to This Policy
We may periodically update this Cookie Policy to reflect legal, technical, or operational changes. All updates will be published on this page with the date of the most recent amendment.
Contact
If you have any questions regarding this Cookie Policy or our use of cookies, you may contact us by email: saradnja@saga.rs