Whenever some new technological advancement is mentioned in a conversation, we usually come to one universal conclusion: the World, whatever in that moment we consider it to be, reached the level that we as a country are yet to reach. The differences are generally big and very obvious.

Fortunately for us, there are areas where it is not always and without exception the case.
If we are to speak about Digital Signage technology, than the encouraging fact is that Serbia is not seriously falling behind its close or many distant European neighbors.

One of mine recent journeys though Europe has proved to me exactly this – as a country we are on the right track with our goal clearly visible on the horizon. Surely, some countries took the lead in developing and implementing this technology. These are bright examples that we need to follow. One of the most meaningful and functional public uses I have seen is the traffic regulation system in Monte Carlo.

Given that it is a small city with very dense traffic and a large number of different events held throughout the year, the flow of vehicles must be dynamically regulated in order to function smoothly.

What is the role of Digital Signage here?

Using interactive screens, the direction of the streets, the redirection system and other road signs change according to the time of the day and current traffic situation. The use of the displays becomes especially important if you take into account that a large part of the road network is underground and regulated by roundabouts.