Since its foundation in 2011, Digital Day has grown in the direction of the most important digital and interactive event in the region. This unique event is educational and brings us the most relevant speakers from very mature markets who share their knowledge, experience and best practices in the digital advertising industry. For the first time, Saga took part in this event in the form of partnerships and sponsorship of the panel: “How Do You Trust AI?”, moderated by our CEO, Nebojsa Bjelotomic.
Digital Day 2019 raised the crucial question of today – Do you believe it? (How Do You Trust?)
Nebojsa went on to answer this question, and in that way opened the panel: Do we trust artificial intelligence?
Honestly, no, we don’t trust it, because we’re conditioned to be scared of it, more accurately scared that artificial intelligence will replace us. In fact, artificial intelligence is very important and can only help us. When we think of artificial intelligence, we need to touch on a couple of definitions. Everyone first thinks of the HAL 9000, T800, or some other robot from movies and series, and this is something called general artificial intelligence. We are decades away from it. What has progressed over the last couple of years is particular artificial intelligence, such as the facial recognition process. More specifically, particular artificial intelligence is when we can create process automation from a large amount of data, such as language recognition, where “machines” can talk to users and create “human-like” conversations.