Welcome to the 21st century. All his long announced charms, shown through the fictions of the visionaries of previous centuries, are now finally embodied in the virtual assistant Rea, developed by Saga’s experts for the most modern and leading bank in Serbia, Raiffeisen.
That it is not a matter of everyday occurrence, speaks the personification of Weaver chatbot in the costume of an attractive avatar, Rea, has went one step further so the bank uses this opportunity to communicate the availability of all its services through the new form of communication and in that way gives this innovation new value and meaning.
To deal in the right way is the essence of the statistics that the exploitation of this channel by the bank’s clients, for the first year thought about a million conversations and that it is not just a form at all, it also has a purpose. A quarter of that conversation goes to the topic of “loans,” whether it’s a loan offer, which is its sales channel or in a state of credit, which makes bank concerned for customers, Rea is a trusted chat, has a sentiment and is purposeful. As Aristotle would said “ethos, logos, pathos”.