The eCommerce Association of Serbia gathers all the factors of the digital ecosystem for joint improvement of the e-commerce market of Serbia and this year it organized the eCommerce Academy. The academy, which is conducted online, consists of 6 educational units, which consist of lectures and Zoom discussions. We are extremely pleased that the association recognized the expertise of our experts and that they were lecturers as part of a unit dedicated to Com Experience & Customer Journey.
Our employees held two lectures on the Customer journey – our CEO, Nebojsa Bjelotomic introduced the participants of the Academy to the story of the customer journey and explained to us the data about customers and their behavior the ability to customize and create exceptional customer experiences. Nebojsa explained to the participants that process automation and solutions based on artificial intelligence are necessary to achieve that. Colleagues Kristina Knezevic and Ana Jacimovic presented eCommerce trends, which technologies are used to achieve exceptional results, how to achieve higher sales through data analysis, why the big data concept is necessary for eCommerce and how to achieve personalized customer journey with the help of machine learning.